It’s a big time for clothes. Outfits are huge, created for the sole purpose of paparazzi cams and instagram snaps.
In this tough times, is any designer brave enough to explore beyond the comfort zone? It seems there is, Matthieu Blazy, the recently added designer at Bottega Veneta fits that description. As he has said himself, luxury is something you feel rather than see.
Not long ago, we had Daniel Lee lead the instagram influencer army with his jumbo bags and enormous rain galoshes, the same genious who claimed the green parakeet as his own, transforming the logo-less brand into influencer paradise.
Fast forward to last October, Lee leaves, leaving his design director take up the throne. Blazy may not be known to a lot, but he is a veteran none the less. His only mission? To put the brand on the map where it belongs, luxury city.
He did not disappoint, and created a collection that spoke for itself.
Blazy is great because he creates for the wearer and not the viewer, something that brands have stopped caring about ever since Instagram became a thing. Wearing clothes for the double tap insta-likes just pushed designers further away from the consumers.
Luckily fashion is moving from still images to video at a fast pace. Clothes can no longer stay still.
So, now for the million dollar question; how did this clothes change everything? They were designed to provoke an emotion. Nothing over the top, simple designes is just what we need in this complex times. The clothes have captured the attention of instagram stories and TikTok videos, that in itself proves this is just what we needed. Simplicity.
The favorite look of all was the skirt and sweater. It looks especially good in motion, which is what social media enthusiasts crave at the moment. It’s also bouncy and great for short clips that would make great memes.
Having all that said, all of the latest Bottega collections are luxurious and turn heads the right way.